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The site life.insurantly.com states the following, "Life Insurance For High Risk Individuals." I noticed that the website also said " Providing information for people with high risk profiles." They also stated " Life Insurance for high risk. Compare Life Insurance Policies For High Risk Individuals. Let Insurantly match up the best companies. And compare your payment options. Last updated March 14, 2016 at 2247 pm. Often referred as substandard rates. What Makes You High Risk? What Are the Most Common High-Risk Categories? Cancer or a family history of cancer. Type 1 or Type 2 diabetes." The meta header had high risk life insurance as the first keyword. This keyword was followed by high risk companies, high risk policies, and high risk individuals which isn't as important as high risk life insurance. The other words the site used was high risk term insurance. whole life high risk is also included but will not be viewed by search parsers.